How to Find the Right Mobile App Development Company for Your Business

If you have decided to get a dedicated mobile application for your business, the next thing you need to figure out is the company you should hire. With so many mobile app development companies in the market that have their own USPs and deliverables, it might be difficult to pick the best one. Remember, the right company can help you get a unique, attractive and competitive mobile app with the best possible budget, while an inexperienced company may lead to hassle and would not even generate desired results. Therefore, research well before investing your time and money. Below are 6 steps that can help you find the right mobile application development company for your specific business requirement.

1. Search for established mobile app development companies, but do not restrict the search process to your city or town. As the world has grown accustomed to virtual meetings and working from home, you do not necessarily need a company in your proximity. However, consider the geographical location of the company as it may affect the cost of the same services offered by different companies. For example, Indian companies charge much less as compared to American companies.

2. After making a list of established companies, check their portfolio to understand their work, expertise, experience and skill set. It will also help you identify whether the company can deliver the quality of work you are expecting.

3. Since only a few businesses go for a dedicated mobile app, many app development companies may not have previously worked for the sector you are in. Therefore, do not let your decision completely depend upon this factor. A company that has worked with a variety of clients but not one of your kind, can still exceed your expectations with their expertise in the field of app designing and development.

4. Analyse the feedback and reviews the company’s clients have posted on various channels. Many companies display only positive reviews on their website. Therefore, check client testimonials posted on other review and rating websites.

5. Once you shortlist the companies, contact them and seek information regarding the technologies they use for app design and development purposes. Confirm what other services they offer, for example, whether the company provides services, such as content developing and graphic designing or not. For a hassle-free experience, prefer an all-inclusive branding and digital marketing agency like Interactive Bees that offers services ranging from app development to corporate branding solutions under one roof.

6. Finally, ask the shortlisted companies for a quote. Seek an expected timeline from the shortlisted companies, ask whether they offer maintenance and support services or not and discuss all your requirements and expectations with them in detail. Finalise a mobile application development company only after considering all the above-mentioned criteria and your interest areas.

The mobile application development company you decide to work with can make or break your entire plan and can even affect your overall brand image. Therefore, work only with trusted agencies like Interactive Bees and get your dream app, seamlessly!

#mobile application development company #corporate branding solutions

5 Fundamentals of Effective Web Design

With the world going digital, the way how businesses operate is also changing. The possibility of any business taking off and performing well depends largely on how their website is. Your website is the very voice and face of your business, which must be aptly portrayed. While the ideas of effective web design may vary from one designer to other, there’s one fact that not many people out there understand. The effectiveness of your web design is judged by the viewer and not the designer. In order to make an impact over the viewers and for a profit-oriented website, a user-centric design and website layout is a must. 

Talking about business leads and conversions, your website design plays a great role in deciding the number of leads your business acquires. The main deciding factor in whether a visitor will convert into a lead or not is the degree of usability of your web design. The user must be able to infer your message correctly in order to convert. 

It all depends on your web design and the way you structure your content. Here are 5 basic fundamentals of modern web design that work for users as well as the businesses:

1. Keep it simple and crisp

The number one rule of good web design is keeping things simple. Over-designing your website and introducing too much of unnecessary components can confuse the visitor. For example, too many colour blocks or widgets can make your website look messy. Alternatively, introducing whitespaces while keeping the effective placement of content in mind can help the user grasp your content in a far better way. 

This applies to the content as well. Using OTT complex words or hard to understand copywriting can frustrate the visitor. Keep your content simple and present it in a manner that caters to a wider demographic rather than a certain age group, depending on the theme of your business. Seeking professional help in order to get everything right is a wise choice to make. Interactive Bees is a website designing company in Delhi with qualified web designers who know all the ins and outs of website design and development. 

2. Avoid content clutter 

While many designers and business owners think including more content is good for their website and business goals, the reality is different. Too much content, despite being useful, goes unnoticed in most cases. Users these days have a very short attention span, which is why they never read the whole content. Most visitors actually ‘scan’ your website in order to absorb only useful information. Now, this can work in your favour, given that you combine simplistic web design with striking but crisp content. Quality of the content, needless to say, must also be kept in mind. However, avoid cluttering your website with too much content and focus on visuals and imagery, if possible. 

3. Play with typography, but keep it subtle

Keeping readability and credibility in mind, there is a lot you can do with typography when it comes to web design. Playing with different sizes of text and fonts has proven to be appealing to the users. For example, you could come up with a small and crisp copy that defines your business or your business objectives clearly, and place the same in a bold, yet subtle font style and size on the website. Remember, the trick is to be subtle.

4. Load time and navigation

Did you know that websites that take more than 3 seconds to load are abandoned by 40% of internet users? The ideal website load time is considered to be 2 to 5 seconds and if your website takes more than that, it is bound to be neglected by the users. Consider optimizing your website and reducing the bandwidth of your images on the website. The load speed problem can primarily linger in eCommerce websites, which cannot afford to lose customers because of slow loading. Going for eCommerce website development offered by Interactive Bees will ensure that your website design never stands in the way of quick load time. Also, keep the navigation simple. Users quit a website that requires them to undergo too many steps in order to reach what they are looking for. Define the different tabs and communication components clearly on your website. 

5. Don’t forget about mobile optimization

With the growing usage of smartphones, tablets, etc., more and more people access websites through their mobile devices. Therefore, coming up with a website design that is mobile-friendly and mobile-responsive is more than necessary. Your website must be responsive and the content placement must be ideal so as to adapt to multiple screen sizes without hampering the user experience. Optimizing the website for quick load time and mobile-friendliness are two things that must never be skipped. 

While website design comprises multiple rules and principles, following the aforementioned basic fundamentals can help you build a web design that appeals to your audience while driving in the desired leads and results.

# website designing company in Delhi # eCommerce website development

5 Reasons Why Every Business Needs an Attractive Website

In a world where everything is on the great World Wide Web, one cannot even think about running a business without having a strong online presence. Building an identity for your business online isn’t as easy as it sounds. A lot of things need to be taken under consideration; an attractive website design being the most important one. Did you know that 75% of online users base their judgement about a company’s credibility on their website design? Your business website is very much the voice of your brand, which is why it must be strong and noticeable in all aspects. 

Creating or designing a good business website calls for expertise. And for that expertise, you’ll need to opt for dependable web development services. 

Still not sure? Well, you’ll be once you go through the following reasons:

1. Efficient way to showcase your business

Almost everyone nowadays checks out a business’s website before deciding to invest in their services. Since everyone looks at your website for answers, it must be made sure yours contains all that it needs to. Plus, it must be presented in a clear and concise manner. Having a business website with simple and easy navigation is important to help visitors get the most out of your website. 

2.  Easy and cost-effective marketing

No business has ever flourished without dedicated marketing efforts. In the present internet driven world, nothing works as well as online marketing. And if you have a business website, you have access to multiple ways in which the same can be promoted. Take on to social media, build backlinks, there’s just no end. Interactive Bees is the best website designing company in Delhi that can help you create the perfect website for your brand. 

3. Constantly connected to your audience

The best part about having a dedicated business website is that you get a medium which helps you to be connected to your audience or customers 24×7. You can have a Customer Support page on your website which addresses and solves customer queries. This way, you’ll always be informed as to what issues your customers are facing and plan the solutions accordingly. 

4. Build customer trust

When your website is live, your business can be looked up any time of the day or night. This means that your business is reachable easily. This helps you in building customer trust and your customers know that they can confide in you. 

So, you see why having a business website is so important in the present day and date? If you’re planning to get one designed, opt for web development services from a professional company and get a perfectly tailored website for your business. 

How to Get an Attractive Brochure: Expert Tips and Necessary Elements

If you are planning to get a brochure designed to represent your business or an upcoming project, do it right because a good brochure can attract more customers than your expectation. Your potential buyers do not see only the text and images present in the brochure, they unconsciously sense your brand value and appeal as well. So, a brochure or catalogue holds a lot more value for your business than you probably think. Here are some expert tips defining what a perfect brochure looks like. 

1. Find the Purpose 

Before starting anything, analyse the purpose of your brochure by finding the answers to these questions: 

1. What is your objective? 
2. Where would you like to attract your target audience? 
3. What action do you want people to take after checking your brochure? 

Understanding these points will help you significantly in moving further to the process of designing. Once you recognise your audience, you will be able to design as per their choices, like whether they like witty taglines or to-the-point information and whether they are more interested in pictorial representation or a minimalist classy design. If you are new to this field, many reputed agencies are there that offer brochure designing in Delhi. So, you can consult them to get a perfect brochure, using their expertise in the field. 

2. Simplicity is the Key 

Best designs hold only one secret – simplicity. Use subtle fonts, avoid clutter and don’t forget to leave enough white spaces. For choosing the right colours, check the images you need to use in the brochure. If the images are too colourful and seem distracting, you may use their monochromatic versions. Include boxes and lines for marking sections and highlighting the desired information. However, do not overuse such elements, else it will lose the purpose and add to the clutter only. When you check the work of some popular marketing companies which offer brochure designing in Delhi, you will find one feature to be common – simple yet attractive. 

3. Be Creative but Set the Limit 

Brochures have such a structure that a lot can be done with their design. However, the creativity must not be pushed to a limit where it becomes difficult for the readers to understand your point. So, once you are done with the design, share the draft with the rest of your team and check whether they can get your idea or find it hard to decipher. Finalise the design only after getting satisfactory reviews. 

4. Downplay and Emphasise 

Usually, brochures hold a lot of information for today’s audience that is popular for its short attention-span; therefore, balance between downplaying and emphasising. Check which information you do not want to go overlooked, like headline and CTA and put special emphasis on it. Rest of the information like the about us or history section of the company can be downplayed without causing any loss. If you highlight all the sections of your brochure, people might get lost in unnecessary information and end up in the arms of your competitors. To prevent that from happening, seek professional designers who excel at brochure designing in Delhi and achieve maximum conversions. 

Takeaways While the basic designing tips remain the same for generally all the brochures, certain elements vary with the industry type. But no matter what design or template you choose, make sure it complements your brand and adds to your brand value. If you have doubts regarding your brochure design, do not hesitate from working with a trusted brand communication agency like Interactive Bees which offer top brochure designing and catalogue design services in Delhi.

#brochure designing in delhi – 3x

#Catalogue design services – 1x

Understanding the Difference Between Branding and Logo Designing

Often, people consider “logo design” to be equivalent to “branding”. While logo designing is one of the most important aspects of brand building, the two are quite different processes. Almost every brand out there has a distinct logo, however, not all companies that have a logo can be called a brand. To understand further, continue reading and find out what your business requires – a logo or branding. 

What is logo designing? 

A logo is a graphic symbol that represents a business, a product, an organisation or any other such entity. This visual identity mark helps them to be distinguishable from their competitors or other companies. A logo may include various shapes, typographies, symbols, etc. and the design is not revised frequently. 

What is brand building? 

A brand is an intangible concept, idea or image built around a company, product, service or organisation over time. It can be represented by various identification marks such as a logo, a jingle, song or music, a slogan, a brand ambassador, a marketing campaign, a mascot, a visual or audio cue or any other such touchpoint between the brand and audience. Interactive Bees is a trusted brand branding agency in Delhi that has helped a lot of national and international businesses establish their brand identity. 

What is the difference between logo designing and brand building? 

The major difference between logo designing and brand building is that the former can be done overnight while the latter requires a considerable amount of time and well-planned marketing strategies. While working on developing the brand identity, it is crucial to define the purpose, mission, vision, values and deliverables of the brand entity. These ideologies are then, directly or indirectly, communicated to the audience via various brand identification marks and marketing campaigns. Product or corporate logo designing, reputation management, website/app UX and UI enhancement, post-sales service management, product and package designing, etc. are some of the steps involved in brand building. However, note that every entity that has a logo may not essentially be a brand. 

What are the benefits of logo designing? 

A well-designed logo grabs people’s attention and makes a strong first impression on them. Logos are easy to remember and recall since the chances of retention are higher for such visuals as compared to the company name or other details. They also help the business stand out from the competition. Also, an official logo works as a foundation to build brand identity later on. 

What are the benefits of brand building? 

A strong and well-established brand identity helps the audience quickly recognise the business, its product or services, ideology and deliverables. Branding also helps achieve consistency over various communication channels, such as the website, brochures, business cards, product packaging, walk-in stores, etc. It fosters a professional image, brand loyalty and an emotional connection among the customers and stakeholders of the business. 

What do you need, logo designing or branding? An official and well-designed logo is almost every business’ basic requirement. On the other hand, since branding is a more complex and time-taking process, not every business aims to do so. However, when done right, branding can benefit virtually all types of business, be it B2B or B2C. Whether you decide to go for only logo designing or complete brand building, seek professional services offered by expert agencies, like Interactive Bees, to make the most out of your investment.

Why Does Your Business Need Remarketing Services?

Remarketing refers to an advertising strategy where existing users or interested audiences are retargeted via display ads and/or social media ads. Users who have already interacted with your business but left without making a purchase or abandoned their shopping cart, have increased chances of conversion as compared to new users. Remarketing services are actively sought by many online businesses as they offer a high return on ad spend (ROAS) and improved conversion rates. Find here everything you need to know about remarketing services and how they can drive revenue for your business. 

Q1. How are remarketing PPC ads better than traditional awareness generation-based PPC ads? 

Though traditional lead-based PPC advertising is as important as running remarketing ads, the latter offers a higher conversion rate and ROAS. 

PPC (pay-per-click) ads function on a basic model where you have to pay every time a user clicks on your ad (this can be a search engine display ad or a social media ad). Now, this user may or may not make a purchase or perform your desired action after clicking on the ad. This affects the conversion rate and overall ROAS of your campaign. 

Remarketing ads have a higher conversion rate since they are displayed to an audience which is already familiar with your products/services/USPs or deliverables. Thus, this audience is more likely to click only when they want to make a purchase rather than opening the ad only because of curiosity or attractiveness. In case they are not interested, they would simply scroll beyond, thus, reducing your cost-per-click. In other words, remarketing ads generate better results as they target a further filtered audience. 

Q2. What types of audiences are targeted while remarketing? 

Some examples of audience types that are retargeted are: 

• Users who abandoned their shopping carts 
• Users who visited your website but left without signing up/purchasing/filling the enquiry form 
• Users who viewed your products/services 
• Users who cancelled their order 

There can be various reasons for the above-mentioned user behaviour, for example, unavailability of the desired product, or simply indecisiveness. Therefore, remarketing ads are used as a reminder notification for this extremely potential user-base and bring them back to your business. 

Q3. What are the benefits of investing in remarketing services? 

Strategically planned remarketing campaigns help you retarget and recapture valuable consumers. This further helps in: 

• Improving brand awareness 
• Enhancing brand recall and recognition 
• Increasing quality lead generation rates 
• Boosting sales 
• Driving revenue 

Q4. How to design a lucrative remarketing strategy for your business? 

Designing any advertising strategy begins with running comprehensive analysis, including industry analysis, competitor analysis, audience analysis, and the performance analysis of previous campaigns. In case you/your team is unfamiliar with interpreting the data and metrics related to online advertising, prefer consulting a marketing and branding agency. This would help you target the bullseye from the very beginning and increase the rates of revenue generation via remarketing. Interactive Bees is a trusted digital marketing agency in Delhi, especially popular for its remarketing services. 

The Bottom Line 

Marketing and advertising, though are financially rewarding, seek substantial amounts of investment in terms of time as well as money. Thus, prefer working only with expert professionals and avoid trial and error when it comes to the success of your business.

#branding agency #digital marketing agency in delhi 

Pros and Cons of Having an E-commerce Store

An e-commerce store with a decent design and UX can be highly lucrative for your business, however, it comes with its own sets of challenges and drawbacks. Thus, if you are planning to launch an e-commerce store but are not sure whether it is the right medium to sell your products or not, then find below some advantages and disadvantages of e-commerce to make a calculated decision. If you are looking for an e-commerce website designing company in Delhi, you may check the portfolio of Interactive Bees and hire them for their expert services. 

Advantages 

• E-commerce platforms let you reach a wider audience since there are no geographical limitations. This expanded reach allows you to target customers in other cities and even countries where you don’t even have your physical presence. 
• Your e-commerce store would increase the operating hours for your business, i.e., unlike brick-and-mortar stores, e-commerce stores enable shoppers to buy 24×7. Increased operating hours are equivalent to more sales and revenue. 
• Having an e-commerce store costs less than operating a traditional retail store. This is because, with e-commerce, businesses can avoid paying for a physical location, its maintenance, management staff and other such processes. 
• E-commerce allows you to target specific audience. Furthermore, you can track your users’ online behaviour and share the most relevant information with them. For example, you can send custom notifications and promotional content to your customers based on their last purchase. 
• With e-commerce, you can use remarketing to reach users who have already shown interest in your products or services. On the other hand, physical retail stores rarely let businesses contact customers once they step out of the store. Online remarketing also lets you enhance conversions by reaching users with abandoned shopping carts. 

Disadvantages 

• Integrating e-commerce software with an existing website needs technical knowledge and expertise. Else, you may experience several difficulties while adding e-commerce functionalities to an existing website or launching an e-commerce website. While running a physical store may not require a technically savvy workforce, e-commerce needs a huge team of technical experts, including designers, developers, marketers, etc. even after the launch of the website for maintenance and upgradation purposes. 
• E-commerce and online shopping involve the collection of sensitive information, such as credit card details, shipping address, contact details, etc. This calls for a secure setup to avoid phishing attacks and security frauds. A team of e-commerce website development experts can help safeguard your website. 
• Some products and services might not be convenient to sell via online platforms. For example, shipping ice cream may require refrigerated trucks or dry ice packaging which is not a cost-effective business plan. Similarly, returning and exchanging heavy goods, like furniture, may be a hassle for both — the business and consumers. 

E-commerce is the future of shopping and conducting business. Therefore, sooner or later, most businesses ought to have their own e-commerce website to capture their share of the market. To find out whether an e-commerce website is lucrative for your business or not, you may consult the experts at Interactive Bees, which is an established and trusted e-commerce website designing company in Delhi. While the advantages of e-commerce exceed its disadvantages, most of the disadvantages can further be tackled with the help of experienced professionals. Therefore, take your business online with the help of industry experts and enjoy massive returns and revenue!

# website designing company in Delhi #e-commerce website development

3 Reasons Why Small Businesses Need YouTube Marketing

The popularity of YouTube among users has been on a rise ever since its introduction. Stats show that on an average, YouTube users spend around 40 minutes per session. This is a substantial amount of time in which they get exposed to several advertisements, sponsored videos and promoted content. This digital marketing opportunity is exactly what your business needs to tap to accelerate your brand awareness, sales and revenue ultimately. Find the top 3 reasons as to how YouTube marketing can take your small business to great heights. 

1. Reach a massive number of targeted users

YouTube marketing not only lets you reach a high number of users but also a specific, filtered audience. Hosting more than 1.3 billion users, YouTube is one of the most popular video-sharing platforms. This platform also lets marketers target specific audiences based on their demographics and interests. Marketers can include and/or exclude specific keywords, categories, topics and ad placements to make their campaigns hyper-customised. 

2. Enjoy a cost-effective digital advertising solution 

YouTube offers an advertising model where advertisers need to pay only when a viewer watches their ad, i.e. the ad cost is view-based rather than being reach-based. Also, YouTube does not charge you for running the first five seconds of your ad, therefore, you need not worry about users hitting the “Skip Ad” button. Hence, small businesses can advertise there with a humble budget and enjoy massive returns. 

3. Track results and efficiency of your campaigns 

YouTube’s analytics and metrics allow marketers to understand their campaign performance and user behaviour in-depth. You can know whether users are watching your complete ad video or are dropping off in between and in the latter case, YouTube lets you know the time at which users tend to drop off. Hence, you can tweak your campaigns to further improve your ROAS (return-on-ad-spend). 

The Bottom Line 

When around 4,95,00,00,000 videos are watched daily on YouTube, businesses ought to establish their presence over there irrespective of their scale. Hence, do not miss out on YouTube’s gigantic user-base and boost your business’s success. Since YouTube marketing protocols and its algorithms differ from that of most other digital marketing platforms, prefer hiring a digital marketing agency to assist you in the same. This is because a poorly managed campaign can cost you a fortune and may even affect your brand identity. Established agencies like Interactive Bees offer expert and value for money digital marketing solutions like YouTube marketing, content marketing, website design and development, app development and SEO services in Delhi. 

Prefer working with experienced professionals and industry experts for purposes like marketing and brand building to strengthen your business’s market presence and overall standing.

#Digital Marketing Agency #seo services in delhi

What is Performance Marketing: Its Benefits and Drawbacks

Performance marketing is one of the many internet marketing strategies and is gaining more and more popularity over time. A significant rise is observed in its usage as an increasing number of brands, companies and businesses are preferring performance marketing over other online marketing strategies for the purposes of customer acquisition, better customer reach, improved engagement and increased conversions. But what exactly performance marketing is and how it is different from other mainstream digital marketing services? Let’s decode. 

As the name suggests, performance marketing emphasises on improving the performance of a marketing strategy by involving a combination of both brand marketing and paid advertising tactics together, but the payment is made only when the desired result is achieved. In other words, performance marketing involves a pay-for-performance or pay-as-you-go pricing model, thus, has an exponential ROI and is one of the most lucrative digital marketing strategies. It lets companies hire marketing agencies, discuss their marketing goals with them and pay them only when the agency delivers agreed-upon results. This further allows businesses to make the most out of their marketing budget while outsourcing their marketing projects. 

Common marketing goals that can be achieved via performance marketing include, but are not limited to: 

• Lead generation 
• Product purchases 
• Service sign ups 
• Mobile application downloads 

What are the benefits of performance marketing? 

Performance marketing offers multiple benefits, such as real-time, trackable results and high ROI, among others. The measurable results further let you optimise your KPIs (key performance indicators) to achieve your desired goals. The pay-for-performance pricing model lets you gain maximum profits on your budget as you do not need to pay an upfront cost and pay only when you achieve your desired goals. This is especially beneficial for small and medium businesses like start-ups. 

What to expect when you opt for performance marketing services? 

When you hire a digital marketing agency for performance marketing services, you would need to pay them on a per-result basis. The agency would first understand your branding and marketing goals, along with the target audience. Then, it usually suggests a road map or plan of action marking some short-term and long-term goals. If their suggested plan, promised deliverables and rates suit you, you can go ahead and collaborate. 

Are there any drawbacks of performance marketing? 

Since performance marketing is based on the end results, some agencies may use grey-hat tactics or shady strategies to generate quick yet not-much-profitable results. An inexperienced team of marketers may focus more on immediate results, ignoring the impact of certain tactics over your long-term branding goals. In the worst-case scenario, an agency may even fabricate the results to secure payment. Thus, make sure you check the past records, market reputation and client reviews of the agency thoroughly before hiring it. Performance marketing as a strategy does not have any major drawback of its own. 

The Bottom Line 

Performance marketing is one of the most cost-effective and result-oriented digital marketing strategies which is why an increasing number of businesses are opting for it when outsourcing their marketing and advertising projects. However, make sure you hire only a reputed and renowned agency like Interactive Bees that houses a team of experienced marketing professionals who ensure only the best results for your business in both short-term and long-term aspects.

#Digital Marketing Agency # Performance marketing services 

Understanding the Importance Of Branding

Branding may mean different things to different people. While there is no wrong or right definition, understanding the actual intent behind branding and why businesses do it is important. Branding is simply practice that lets you separate your brand name from that of others. It helps your consumers identify or recognize your products and services and associate them with a specific brand name. The way you carry out branding for your business sets you apart and tells customers why your business is the better choice among other similar options.