6 Tips To Get More Clicks On Your Pay-Per-Click Ads

If you’re a PPC consultant in India experiencing low clicks and conversions on your pay-per-click advertising, your advertising copy might be the reason. The size constraint on PPC ads requires that you use the character space intelligently to attract more clicks. Here are the five tips that can help you get better with PPC ads.

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Emphasize the Benefits:
Benefits that target specifically your audience and attracts more clicks, can be used on the ads. Test your ads with different benefits and then choose the ones that get the best clicks and conversions.

Highlight USPs:
Ad copy that highlights the USP of your brand makes the customer want to click the ad and know more about the product or service mentioned, hence landing customers on the website.

Use Striking Ad Titles:
Visitors on your website usually see the ad title first. If your ad title is attractive, it will result in more clicks, whereas a bad title won’t. You might have a great product or service in place, but people won’t know about it if your ad doesn’t grab attention instantly.

Test various ads:
A successful ad requires that you test it with a number of targeting options, ad copies, keywords and titles. The best parts can be assembled together to form an ad for your campaign.

Ad Copy for the Customers:
Most PPC consultants in India make the mistake of writing ad copy about their technical details and product specifications. Your ad copy should be easy enough for your target audience to understand and connect with your brand.

Establish the Relation:
The ad copy for your PPC advertisement should be related to the keyword used and your website landing page. This improves the quality score of your ad, gains more visibility positioning your ad at a top ranking, hence leading to more clicks and conversions.

Now that you know, use these tips wisely and create successful PPC ad campaigns.

Reference By : http://interactivebees.weebly.com/interactive-bees/6-tips-to-get-more-clicks-on-your-pay-per-click-ads

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The Top 3 Marketing/Entrepreneurial Minds That You Should Definitely Follow

Imagine if you could read the minds of most influential personalities on earth and know for yourself what the future has in-store. Yes, we are not talking science fiction, but merely burning the bridges between you and personalities who make the world go round.

This is one brief list of successful entrepreneurs and marketing minds who will take you through marketing truths and Success Tips and keep you in the loop about the future. See what they are thinking, what are betting on and what they think will the future look like. Follow these magnetic people, learn from them their success mantras, get marketing insights, practical tips on closing the deal and how to negotiate your way through the corporate whirlwind.

Success-Digital-Lock

Here are the 3 people you should be following hands-down.

Richard Branson

He is one charismatic entrepreneur who is nothing short of a marketing whiz kid himself. A business magnate who became an entrepreneur at a very young age, he became a part of popular forklore after he set-up Virgin Records & there afterwords Virgin Atlantic. His taste for adventure and humanitarian work, has catapulted him among the most prominent figures. The owner of Necker Island, located in the Caribbean, Richard is a popular blogger, and a brilliant personality worth following. He shares brilliant insights about his experiences, his business concepts and his opinions are short, sharp and witty. Follow him to learn from a man who has seen it all first hand and take your own lessons.

Elon Musk

A business magnate, an investor, engineer and inventor and the man who made driving electric cars a status symbol is dreaming of space these days. Other than the many ventures he is pursuing, his penchant for putting money on esoteric fantasies is known to one and all. This is one man who knows what future would look like and is willing to bet on it. The best thing, he is not doing it all for money, some of his recent concepts are solely not-for-profit. Follow him as he walks you through the many inventions and ideas he is working on & be the first to find out what the future would look like.

Michael Porter

An economist, researcher, author, advisor, speaker and teacher, a prodigious strategist, Michael Porter has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies in the 21st century. His words are gospel for CEO’s & Presidents and his theories are a textbook classic taught in every business school. The greatest minds of all has a thing or two to teach anyone looking for inspiration. Follow the Harvard’s faculty member and get marketing insights from the world’s finest.

For More Details: https://www.interactivebees.com/

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Why Indian Businesses Need To Go Digital

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Know The Power Of Hashtag For Your Brand

Using Instagram for your business purposes won’t get you any returns without hashtag. Simply Measured has reported that post engagement is increased by 12.6 percent by using just a single hashtag. Hence, there’s no better way of driving organic traffic than using a hashtag.

hastag

#summer and #love are the words that are most popular as hashtags. However, a social media optimization company must know that using such hashtags alone won’t drive engagement or good quality traffic. Reason? These are not specific, and therefore attract random group of people, leaving your target audience behind.

The key to getting maximum engagement is being more specific. Use your brand or campaign specific hashtags along with several frequently used ones to attract engaging audience.

One way you can start is by reviewing the popular companies in your domain and check the hashtags that they use. You can prepare a list and then test those hashtags on your Instagram posts. In this manner, you’ll get to know what works for your brand and what not. The more specific you remain, the better it would be for your brand.

Save yourself from the cumbersome process of typing all the hashtags every single time by creating a post signature for Instagram. You can save it online; so you just have to select and paste it. Though Instagram allows you to use utmost 30 hashtags, it’s advised to keep the number of hashtags limited. Too many hashtags make your communication haphazard and unclear.

Whether you wish to create awareness about your brand or increase the number of your followers, hashtag is the most sought after tool that works incredibly for Instagram.

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6 Tips To Use New Media And Build A Stronger Brand

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3 Website Essentials That a Web Design Agency Must Know

Businesses these days must have an official website that is well-versed with all the essentials updated tools. There are three most important things that a website should have and a web design agency must know. Read on to find out.

Keep it short and sweet

Every brand has one ‘big communication’ that tells their brand message. It could be used to tell the customers about your ideology, products and services, etc. The message is conveyed on your website as well. But the key to effective communication is keeping your message short and simple. The more concise it is, the better it is for people to remember your brand.

Call to action

A ‘Call to Action’ button on the homepage of your website is necessary these days. It compels your customers to take immediate actions like inquiring about a product or service, requesting a quote, making purchases, posting a query, write reviews or testimonials, and many more. ‘Call to Action’ makes your website more interactive, because of which people spend more time on your page and get to know about your brand better.

Integrating social media

List all the social media handles on your website. This makes it easy for people to connect with your brand through social media platforms. Also, put a ‘share’ option along with the handles for your customers to easily share posts that they like.

Check your web page now and see if you have these essentials there.

Reference by : http://interactivebees.weebly.com/interactive-bees/3-website-essentials-that-a-web-design-agency-must-know

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7 Steps To Protect Your Reputation Online

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