Looking at the speed of changing digital marketing trends, the question is shifting from ‘what is trending’ to ‘what will be trending’. To master it all, you would need help from best web development company. India, on the other hand, is rapidly emerging as a power, where digital world is thriving and scope of the same is bright. So we need to focus on what is coming. Have a look at the possibilities of web development trends.
Chatbox Support– It started 2 years back when chatbox was accepted on larger scale to resolve customer queries, problems and complaints. 2018 will be the year when majority of your audience would prefer an apt online assistance on website.
Static Will Rule– The websites used to be static in the beginning but dynamic took over a few years back. Now, people have less patience to explore every corner, lack time, and want to take no new risk. So static website!
Single Page– Rather than confusing your audience with multiple pages and challenging their product/service navigation skills, it’s better to serve them everything on single page. Future is all about minimalist content and unless you are a product based site or e-commerce, single page is sufficient for your business.
If redesigning or creating your website has been on your mind, go ahead with these popularising trends.
Website is like the face of a brand, business, service provider, or whatever suits the mission and vision of that organisation. A number of companies are working towards making each website look exclusive and suitable mediums for conveying the brand’s essence, so finding your desirable Web Development Company is not much of a task.
What all make these companies best in their field, revolves around some exclusive trends that keep occurring every now and then. So this year’s trends are as per follow:
Increased use of AI
Artificial Intelligence is not a mere mechanical behavior that facilitates human life, it’s rather a feature that websites are using wisely, like chatbots, face recognition, autofill and more.
Internet of Things
With increasing scope of technology, the Internet of Things is taking over the world by storm, where a number of gadgets and appliances are connected with each other.
If your website is under construction, make sure to include all these 2017 trending features in it.
It is globally renowned that a website speaks volumes about a brand. From the quality of its product and services to post sale services. Now coming to a website’s design, other than the web development company, you can also decide whether to proceed with static or dynamic website.
To know which one is better, static or dynamic, you need to have a look at pros and cons of both here, and analyse further:
Why you should have a Static Website-
-flexibility of different layouts, pages and themes.
-quick and pocket-friendly to develop
-hosing it is in budget
Why you should not have a Static Website-
-lower up-front than dynamic website
-not easy to update changes
-never ending costs for upgrading
Why you should have a Dynamic Website-
-easy to upgrade
-information can be gathered in organised way
-allows interface in content management system’s format
Why you should not have a Dynamic Website–
-expensive to develop
-hosting costs are equally higher
-way more functional than a static website.
Now you know which one suits your brand, requirement and budget, static and dynamic seems no more confusing now, right? Even if you have any query for that matter, feel free to reach us.
If you plan to boost your visibility on search engines without spending a fortune, Search Engine Optimization is the key to digital success. In layman’s terms, SEO helps you get the attention that you seek. Whether your brand is getting pro treatment from best SEO company in Delhi or you do it on your own, the following mantra will help you stay ahead in race anytime. So pay attention:
Because people search a number of things on their mobile device, it’s always a wise decision to optimise your SEO strategies for mobile-friendly searches.
No to Low Quality Content
In recent past, Google penalized many websites for poor content quality and bad link building. It result in pushing the brand rank below and some times, on next page.
Importance of Local SEO
It gives advantage to local businesses because whenever a person searches for local address or local event schedules, this technology comes handy.
Increasing Importance of Email Marketing
Just because it’s an old horse, doesn’t mean it lacks the caliber. Considered one of the promising techniques to turn a lead into an actual customer, is in revival phase.
Optimise Content for Featured Snippet Box
Featured Snippet Box is Google’s search engine tool that scan and analyse any content and provide it to resolve a query. To get featured in it, use bullet points and easily scannable content.
If you think you need a pro, check us out.