Dynamic Web Design Trends Ruling in 2017

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How PPC Can Drive Business Success?

PPC is the ultimate leader when it comes to driving quality leads and generating a success campaign. It is undoubtedly the most cost-effective platform to drive engagement through Google Adwords and keywords relevancy. In India, the advertising services incorporate value-addition for a business by carrying out extensive research, analysis, campaign ideation, keyword implementation and ad text to bring out quality leads.

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Pay For Only the Clicks – The advantageous solution if you opt for Pay Per Click Services is that you only tend to pay for the clicks generated. A user might have visited the ad, clicked it and ultimately reached the landing page and that’s when the payment is accumulated.

Easy Tracking & Monitoring – Optimizing the ads, keywords as per your needs is very much feasible in Pay Per Click campaign. Moreover you’ll be on a continuous process of identifying the ads, making necessary tweaks in keywords and even measure cost-per click with the help of landing page conversion chart.

Retargeting is Possible – Improving user experience is essential in order to make retargeting marketing a success. If a user has visited a page and have actively spend considerable amount of time without completing any registration or payment process, then remarketing is the best bet. If there is a well thought out display ads are highlighted that are in sync with their interest, then leading to conversion will be just a step away.

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3 Dynamic Web Development Trends of 2017 You Can’t Afford to Miss

If you want your website to make a remarkable presence and gain substantial amount of followers, then investing on a good Web Development Company is essential. With rapidly changing technology, it has become even more crucial for the web developers to keep up with the changing demands and get updated to latest trends. Thus day-to-day we can see a whole lot of transformation that is happening in terms of advanced innovations, website layout, interactive frameworks and seamless navigation filters so that audience engagement is always high. To have a further idea what all new trends are dominating the web space in India, have a look at the following points.

Accelerated Mobile Pages – Designed for fast loading mobile pages, the accelerated mobile pages interface guarantees effortless and efficient navigation. In a fast paced world speed matters and that’s what the AMP thrives to deliver. It is the most clutter-free technology that eliminates pops-ups and scrolling effects, keeping only the relevant context. With such improved user experience AMP is all set to shine in the web development market greatly in 2017.amp-fb-1200x628

Impressive Visual Design – In the visual directory, 2017 is all about going bold and bright on the colour front. Moreover there is an increasing rise in the demand for original and fresh photo instead of stock images. Gone are the days when a single flat and stock image could suffice everything, the more illustrious, transitional and relatable the design is today’s time , the more viewers will generate interest. The on-trend that are ruling this year is the painterly, textured and abstract forms of artistry portraying a strong image.

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Interactive Background Videos – Showcasing video against the background on the website pages with new improved technologies like CSS3, HTML 5 and JavaScript makes for an interactive experience.  Web development has taken the realism of video in all aspects such as highlighting company’s strong-point through video tours, product promotions, industry sneak-peeks and what not!

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The Future of Digital Media

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6 Tips To Get More Clicks On Your Pay-Per-Click Ads

If you’re a PPC consultant in India experiencing low clicks and conversions on your pay-per-click advertising, your advertising copy might be the reason. The size constraint on PPC ads requires that you use the character space intelligently to attract more clicks. Here are the five tips that can help you get better with PPC ads.

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Emphasize the Benefits:
Benefits that target specifically your audience and attracts more clicks, can be used on the ads. Test your ads with different benefits and then choose the ones that get the best clicks and conversions.

Highlight USPs:
Ad copy that highlights the USP of your brand makes the customer want to click the ad and know more about the product or service mentioned, hence landing customers on the website.

Use Striking Ad Titles:
Visitors on your website usually see the ad title first. If your ad title is attractive, it will result in more clicks, whereas a bad title won’t. You might have a great product or service in place, but people won’t know about it if your ad doesn’t grab attention instantly.

Test various ads:
A successful ad requires that you test it with a number of targeting options, ad copies, keywords and titles. The best parts can be assembled together to form an ad for your campaign.

Ad Copy for the Customers:
Most PPC consultants in India make the mistake of writing ad copy about their technical details and product specifications. Your ad copy should be easy enough for your target audience to understand and connect with your brand.

Establish the Relation:
The ad copy for your PPC advertisement should be related to the keyword used and your website landing page. This improves the quality score of your ad, gains more visibility positioning your ad at a top ranking, hence leading to more clicks and conversions.

Now that you know, use these tips wisely and create successful PPC ad campaigns.

Reference By : http://interactivebees.weebly.com/interactive-bees/6-tips-to-get-more-clicks-on-your-pay-per-click-ads

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The Top 3 Marketing/Entrepreneurial Minds That You Should Definitely Follow

Imagine if you could read the minds of most influential personalities on earth and know for yourself what the future has in-store. Yes, we are not talking science fiction, but merely burning the bridges between you and personalities who make the world go round.

This is one brief list of successful entrepreneurs and marketing minds who will take you through marketing truths and Success Tips and keep you in the loop about the future. See what they are thinking, what are betting on and what they think will the future look like. Follow these magnetic people, learn from them their success mantras, get marketing insights, practical tips on closing the deal and how to negotiate your way through the corporate whirlwind.

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Here are the 3 people you should be following hands-down.

Richard Branson

He is one charismatic entrepreneur who is nothing short of a marketing whiz kid himself. A business magnate who became an entrepreneur at a very young age, he became a part of popular forklore after he set-up Virgin Records & there afterwords Virgin Atlantic. His taste for adventure and humanitarian work, has catapulted him among the most prominent figures. The owner of Necker Island, located in the Caribbean, Richard is a popular blogger, and a brilliant personality worth following. He shares brilliant insights about his experiences, his business concepts and his opinions are short, sharp and witty. Follow him to learn from a man who has seen it all first hand and take your own lessons.

Elon Musk

A business magnate, an investor, engineer and inventor and the man who made driving electric cars a status symbol is dreaming of space these days. Other than the many ventures he is pursuing, his penchant for putting money on esoteric fantasies is known to one and all. This is one man who knows what future would look like and is willing to bet on it. The best thing, he is not doing it all for money, some of his recent concepts are solely not-for-profit. Follow him as he walks you through the many inventions and ideas he is working on & be the first to find out what the future would look like.

Michael Porter

An economist, researcher, author, advisor, speaker and teacher, a prodigious strategist, Michael Porter has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies in the 21st century. His words are gospel for CEO’s & Presidents and his theories are a textbook classic taught in every business school. The greatest minds of all has a thing or two to teach anyone looking for inspiration. Follow the Harvard’s faculty member and get marketing insights from the world’s finest.

For More Details: https://www.interactivebees.com/

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Why Indian Businesses Need To Go Digital

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