It’s great if you’re thinking about expanding your business by directing traffic towards your website. A very powerful technique is to convey your message directly to your target audience through paid ads. Google AdWords makes this job easy for you, but are you using it wisely? A number of PPC consultants in India start with using AdWords but fail to generate any returns out of it. Here are some common mistakes that companies make. Let’s have a look.
Targeting broad keywords
If you’re new into advertising industry, you won’t be able to get the desired results if you bid on broad category keywords. Even if you succeed in getting any revenue, it won’t justify your cost. Therefore, it would be beneficial to start with long-tail keywords, and then expand further to broader keywords.
Putting many keywords in one ad-group
Ideally, you would always create a landing page and pay-per-click ad for all the targeted keywords in your list. But as there is lack of time, you must initially start with 5-10 keywords only. This way, unrelated phrases and words will be prevented from using the same landing pages and ads.
Sending traffic to homepage directly
PPC consultantsin India must understand this thing that a landing page that is engaging and appealing to the users’ interest, holds their attention for long. When you direct traffic to your website straightaway, you’re making the user do the extra effort of searching their piece of information. Hence, leading to higher bounce rates. Thus, it’s better to create a custom landing page for your campaign.
If you do not have any mechanism to track conversions of paid clicks into your customers, you’re most probably wasting your money on running an AdWord campaign. Tracking these conversions will help you focus on your campaigns in future.
Now that you know the mistakes you’ve been making, start rectifying them to generate better results.