The social media world is evolving day in and day out. People are continuously on the lookout for something new every time. One thing to be always remembered is that social media exists not because of the technology, but because of people. To successfully market their brands, it’s very important for every Social Media Optimization Company to tap their target audience and monitor how they make use of technology to interact, share, publish, create, and transact.
Here we bring some latest social media optimization trends that you would like to stay updated with, in order to build your customer base and deliver the best to your audience.
The Facebook Internet
Facebook is proving to be the most common form of social media optimization tool. With so much advertising, usage and videos; there’s always something newer and better coming up. So, while planning your strategies for Facebook, keep in mind the audience base and how well you can gather customer engagement. Your content should also follow the same.
With LinkedIn and Microsoft combined, great innovations are expected that would benefit marketers. There can more to come, as guesses are that Google, Apple or Facebook will buy Twitter, or Twitter might follow the footsteps of MySpace and Friendster. The content creation and influencer marketing will change a lot if Office 365 and LinkedIn get integrated.
With Snapchat, Periscope and Facebook Live, social engagement with customers is increasing day by day. These real-time videos are creating great buzz and some people even happen to say that Facebook will be all-video soon. Live videos give immense opportunity to your brand to do things in a different yet innovative manner.
Play Social by Paying
Social Advertising is on a rise with opening new opportunities for advertisers. For a social media optimization company, it’s very important for them to think about the social positioning of their brands. The way Snapchat has now taken to inserting ads between users’ ‘Stories’, and Facebook focusing more on individuals than brands; social networks and apps are expanding their advertising to a great extent.
Social Chat Bots
Facebook has now come up with engaging customer in real-time – bots can help a great deal in providing customer service and getting leads for the brands. Companies will have to invest in interactive social engagements for their brands.
Social media indeed has a great future, isn’t that so?