PPC is a tool of internet marketing in which the advertisers pay each time their ad is clicked by the user. It is a way to divert traffic to one’s website. PPC stands for ‘Pay per click’. A good PPC Campaign requires strategic thought process: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. PPC allows advertisers to reach potential customers at a cost that fits their budget. It is essentially a kind of auction.
Interactive Bees with over eight years of experience in the field of digital marketing excels as a PPC Consultant in India. With strategic expertise and quality management techniques, they have proven themselves as a leading PPC Consultant in India
While many factors define the success of the process, these should be kept in mind as basics-
– Keyword Relevance– Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
– Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
– Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC Campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Not just planning but execution is also equally important for the success of a PPC campaign. A good PPC consultant in India will ensure that the same is taken care of.